http://www.tradeshowpromotions.biz

What to Look for in Display Graphics and Trade Show Graphics

People who viewed this page also viewed this article

Nine Tips For Trade Show Exhibit Selection
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at...read more

What to Look for in Display Graphics and Trade Show Graphics

by Rick Hendershot, for Canada Display Graphics

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic
display unit of some

sort in a conspicuous place.

One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special event such as an athletic event or tournament.

Multiple units of display graphic items are often required when a company has numerous sales outlets or franchises. In that case the producer of display graphics will produce a number of units such as posters, mounted displays, banner
stands or vinyl banners so the company can mount a consistent promotional campaign.

Indoor vs. Outdoor Applications

The most important distinction is between display graphics used for indoor displays and display graphics used for outdoor display purposes.

Indoor products are usually set up in trade shows, retail stores, malls, and conferences. Outdoor items are things such as vinyl banners,

signage, adhesive vinyl used for vehicles or window graphics, large outdoor posters (usually
printed on vinyl or fabric), and streetscape banners.

Outdoor items are exposed to the elements and require special inks in order to be UV resistant and waterproof. The usual procedure is to use special solvent inks that do not fade nearly as quickly in bright sunlight, and are also water
resistant. Some suppliers attempt to "cheat" by

More topics

The Benefits of Renting a Trade Show Display
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company...read more

Top Five Most Common Trade Show Displays for Trade Show Exhibiting
When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first... read more

The View from The Aisle Attending A Trade Show
How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It’s very rare for a company to send two teams to a show. Instead the same small group of staff members...read more

laminating items printed with water-based inks, but this is not a satisfactory solution.

It is often desirable to use solvent based printing for some indoor items as well. For instance, banners that you expect to use a number of times will have to be rolled and unrolled, and water-based inks are much more likely to scratch and break down with this kind of handling. Or if you want to hang a banner across the front of your display table at a trade show it is likely to be bumped and have
coffee spilled on it. The more durable you make it, the better.

Artwork Considerations

Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs. Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress,
Illustrator, or Coreldraw.

One major consideration is the resolution of your original images. Offset printing (brochures and magazines) requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi
(pixels per inch). Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign.

Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy. One important thing when designing your display item is to keep your design simple, and focus on one or two main elements. Many suppliers of href="http://canadadisplaygraphics.com/products/">display graphics products, such as Canada Display Graphics will even make minor adjustments to your files for no extra charge.

About the Author

Rick Hendershot is the editor and publisher of the Linknet Publishing Network. For more information on advertising opportunties, see our
link packages and article writing services.

Written by: Rick Hendershot

Seven Ways To Put Show Biz Into Your Tradeshow
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by...read more

Tradeshow Success Tip Build a Dramatic Display
You are about to mount a major product introduction at the industry's premiere trade show. The company wants to make a dramatic statement, and you want to own the exhibit hall floor with a creative, custom-built exhibit. Truly the...read more

Improve Your Trade Show Results By Writing Articles
It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use...read more

How to Choose the Correct Trade Show Display
How to Choose the Correct Trade Show Display? By Erik Weinstein You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products,...read more

copyright© 2010 Trade Show Promotions        Articles