http://www.tradeshowpromotions.biz

Trade Show Graphics - The Inside Scoop

People who viewed this page also viewed this article

The Secret to Marketing with Trade Show Display Units
Do you want to make your trade show displays attractive and standing out? Do you lack information regarding how to make your trade show displays a success? Forget all your problems because we are providing you here the best tips for how to take...read more

Trade Show Graphics - The Inside Scoop

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.

One-off display graphics are used in vinyl banners, trade show displays, or

as backdrops for a convention, press conference, or special event such as an athletic event or tournament.

Multiple units of display graphic items are often required when a company has numerous sales outlets or franchises. In that case the producer of display graphics will produce a number of units such as posters, mounted displays, banner stands or vinyl banners so the company can mount a consistent promotional campaign.

**Indoor vs. Outdoor Applications

One of the most important distinction is between display graphics used for indoor displays and display graphics used for outdoor display purposes.

Indoor products are usually set up in trade shows, retail stores, malls, and conferences. Outdoor items are things such as vinyl banners, signage, adhesive vinyl used for vehicles or window graphics, large outdoor posters (usually printed on vinyl or fabric),

and streetscape banners.

Outdoor items are exposed to the elements and require special inks in order to be UV resistant and waterproof. The usual procedure is to use special solvent inks that do not fade nearly as quickly in bright sunlight, and are also water resistant. Some suppliers attempt to "cheat" by laminating items printed with water-based inks, but this is not a satisfactory solution.

It is often desirable to use solvent

More topics

Hands On Trade Show Exhibits Lure Attendees
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential...read more

How to Design an Irresistible Tradeshow Booth
Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in...read more

How To Use Tradeshow Gimmicks To Build Your Business Big
People attend industry tradeshows for numerous reasons. Whether you go and set up as an exhibitor or sign up to visit the vendors, everyone has their own motives for checking out the show. Interestingly enough, some individuals just want to get...read more

based printing for some indoor items as well. For instance, banners that you expect to use a number of times will have to be rolled and unrolled, and water-based inks are much more likely to scratch and break down with this kind of handling. Or if you want to hang a banner across the front of your display table at a trade show it is likely to be bumped and have coffee spilled on it. The more durable you make it, the better.

**Artwork Considerations

Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs. Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress, Illustrator, or Coreldraw.

One major consideration is the resolution of your original images. Offset printing (brochures and magazines) requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi (pixels per inch). Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign.

Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy. One important thing when designing your display item is to keep your design simple, and focus on one or two main elements. Many suppliers, such as Canada Display Graphics will even make minor adjustments to your files for no extra charge.


About the Author:

Rick Hendershot is in charge on online marketing for Canada Display Graphics | Full Color Brochure Printing | Discount Ink Cartridges - Replacement Ink cartridges

Source: www.isnare.com

Written by: Rick Hendershot

Manufacturers Shift Marketing Budget Away from Tradeshows
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...read more

How to Choose the Correct Trade Show Display
How to Choose the Correct Trade Show Display? By Erik Weinstein You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products,...read more

Why do startups and small companies need to attend trade shows
Many people who are running a one man show businesses or even a small business believe that exhibiting at a tradeshow is out of their league because of financial considerations, because the large companies have large marketing departments with...read more

Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to...read more

copyright© 2012 Trade Show Promotions        Articles