How to Easily Boost Your Tradeshow Marketing ROI With 110% Follow-up

When I saw this I was Shocked...but not surprised.

"Vendors Do Not Follow-up With 7 out of 10 Tradeshow Leads"

Wow... 70% of tradeshow leads fall through the cracks.

Wasting their tradeshow marketing opportunity...

But what a great opportunity for you... just follow-up with a prospect and you are ahead of 70% of the competition. Not bad for a little bit of the work. just follow-up with a prospect and you are ahead of 70% of the competition. Not bad for a little bit of the work.

Here are a couple of other facts.

1) A study by Dr Allen Konopacki revealed that 80%

of your prospects are not ready to buy when you meet them at your booth.

2) The Sales and Marketing Executives International reported that 80% of sales are made after the fifth contact with a prospect.

Great even more opportunity! You can be the cream of the crop and turn more prospects into customers. Just follow-up with your prospects and then continue to stay in touch with your prospects.

Would you like a simple, inexpensive way to do this?

OK...Here's what you do.

Automate your tradeshow leads follow-up with an automatic email responder system. You would be surprised how easy it is to do. When you read this I am not suggesting that you drop your other prospect communications - phone, letter, meetings, etc. These are especially important for hot prospects and existing customers. To have the best effect you should have an integrated approach to prospect follow-up.

If you follow these steps you can quickly and inexpensively implement an automated follow-up system for your tradeshow leads. Here is a simplest approach. Also you can expand in this system or use different variations depending on what you are selling and number of products that you sell.

The

Now follow these steps.

1) Make sure that your product information and typical questions are available from your website.

2) Write a "Thank You for Visiting the Booth" email letter - Include the website links to the each

More topics Boston To Host Sustainable Energy Trade Show Linknet News Daily Digest - December 22, 2005 - The Northeast Sustainable Energy Association (NESEA) will hold its 31st annual Building Energy Conference and Trade Show at Boston's Seaport World Trade Center on March 7-9, 2006. The... read more Trade Show Marketers How To Make Attendees Willingly Rush to Your Booth Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along. And...read more Trade Show Giveaways What Works You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right? Well, for most trade show exhibitors, attracting customers...read more

of your products and any FAQ's on your website. This letter will be emailed immediately to the prospect. In many cases your prospect will read this letter before they leave the tradeshow. Impressive!

3) Draft follow-up letters that will go out on day 4, day 14, day 30 and then every 30 days after that or until the prospect unsubscribes.

4) Set-up an automatic responder system to capture the prospects name, contact information and email address.

5) Set-up your thank you and follow-up letters in the automatic responder system. Set your "Thank You" letter to be sent immediately to the prospect. Set your follow-up letters to be sent on day 4, day 14, day 30 and then every 30 days after that or until the prospect unsubscribes.

6) You will need a computer and Internet connection at the tradeshow or hotel to enter your leads.

7) Assign someone who is responsible to make sure that the information for very prospect is entered in the automatic responder system. This could be done at the tradeshow immediately or at the hotel at the end of each day.

8) Train the booth staff to make sure that they get the e-mail address for everyone who stops by even if they just want to leave their business card. You may what to use a gift or prize as an added incentive to collect the attendee's contact information.

How difficult is this to set-up?

Very easy. It will probably take you longer to write your follow-up letters than to set-up your automatic responder system.

Someone can set-up an account with an automatic responder service in a few minutes and within the hour you could have your system set-up to automatically send out your follow-up letters.

Many systems will allow you to set-up multiple automatic responders. This way your follow-up can be tailored to specific products that the prospect requested. Doing this will take longer but will be much more effective.

The cost for using an automatic responder service will range from free to $50/month. Pennies compared to the 200% - 300% increased prospect to sales conversion rate that many companies experience.

An added benefit is that once you have the automatic responder system set-up you can use it to send your newsletter or special announcements to the prospects that have already requested information.

You now have an inexpensive following-up system to stay in-touch with all of your prospects until they are ready to buy or move to the next interest level. So start now, before your next tradeshow to boost your ROI with 110% follow-up.

About the Author
Jeffrey Jordan. Publisher of Net Marketing Results has 20 years experience enhancing profits of Fortune 500, mid and small businesses. To learn more about how to quickly and inexpensively boost your sales with autoresponders. Contact Jeff at mailto:jeffrey.jordan-26499@autocontactor.com Subscribe free to his newsletter at http://netmarketingresults.com

Written by: Jeffrey D. Jordan

Trade Show Promotional Products Boosting Booth Traffic
I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with...read more

Three Ways To Create A Trade Show Booth Backdrop
So you've rented a 10' space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a "popup display". But...read more

Marketing 101 for Trade Shows
How to prepare and create a professional display for any size trade show. How to draw customers to your table and make the most of that initial contact. Marketing 101 For Trade Shows When choosing a trade show or fair, do your research. ...read more

The View from The Aisle Attending A Trade Show
How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It’s very rare for a company to send two teams to a show. Instead the same small group of staff members...read more