How To Avoid Trade Show Fatigue

What do you do about events that have very few attendees?

What about those with lots of attendees but who run from seminar to coffee and back again.

There is no simple answer. Instead there is a

strategy you need to have if you find yourself in these situations.

The strategy starts before you even get to an event. It involves thinking about your target market and considering whether they're even going to the event Because if they're not why are you?

Now be careful. The answer to that question is not really as straight forward as that.

It all depends on your objective for the show.

In

Again be careful here too because you may be able to accomplish your objective by attending as a

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vistor rather than as an exhibitor.

Anyway, if we assume that the event is targeted at your own market what strategy should you adopt?

The strategy is to ensure that you are not simply targetting getting clients from the show. You need to make it broader than that.

For example you may be able to get publicity by launching a new product or service at the show. A photgraph of to your booth could be used on your web site or as part of your ezine to your clients.

Alternatively, you could record your seminar talk, or that of an expert you've employed and package it for sale or as a promotional freebie.

Or you could use it to get testimonials on video of sastified clients who visit your stand.

There is really a lot you can do with a trade show. But do must make sure that you're thinking outside the box to get the maximum benefit from your investment.

Happy exhibiting!

See www.acornservice.com for other information about marketing.

Written by: Jim Symcox

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