http://www.tradeshowpromotions.biz

Eight Success Tips for Your First Trade Show Display

People who viewed this page also viewed this article

Rut Busters Changing Your Trade Show Routine
Routine is comfortable. We like knowing what we're going to do, when we're going to do it, and what we'll be wearing while we do it. It's nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets. There... read more

Eight Success Tips for Your First Trade Show Display

Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.

If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:

1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a

lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade show booth display, find out everything you can about your allotted

space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design

More topics

Eight Success Tips for Your First Trade Show Booth
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in...read more

Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
Copyright 2005 Donna Gunter Typically, doing a tradeshow isn't an inexpensive proposition. There's a great deal of investment of money in your setup and materials, as well as the time you and your employees invest in staffing the booth. If...read more

Trade Show Give Away
A trade shows give away is a great ways to generate sales leads. At a trade show you find so many people who are interested in your product and just waiting for someone to catch their attention so they can buy it. People attend trade...read more

than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.

6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display the samples of your more expensive products either well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case.

8) For the most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display.

In summary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show.

During the event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the show.

Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date.

About the Author

Rena Klingenberg's website, http://www.trade-show-booth-display.com , is a resource for trade show exhibit success information. She is also editor of the online newsletter "Trade Show Success on a Small Budget" at http://www.trade-show-booth-display.com/newsletter.html .

Written by: Rena Klingenberg

Building Brand Awareness Through Tradeshows
Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a...read more

Use a Business Card Display at Your Next Trade Show
Trade Show Displays Here is a unique and very efficient way to distribute business cards and business card size advertisements at your next trade show. read more

Marketing 101 for Trade Shows
How to prepare and create a professional display for any size trade show. How to draw customers to your table and make the most of that initial contact. Marketing 101 For Trade Shows When choosing a trade show or fair, do your research. ...read more

Trade Show Marketing Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud...read more

copyright© 2010 Trade Show Promotions        Articles